Product Marketing Lead

Job description

About Craft.io

Craft.io is revolutionizing the product management world with the it’s end-to-end platform for Product Management. With Craft.io you can say goodbye to your tools mess of Jira, Spreadsheet, presentations and documents and enjoy a single place where you create your product strategy and roadmaps, collect and analyze valuable customer feedback, prioritize features and tasks, write specs and monitor the work of the development teams. With thousands of product managers from companies like SAP, Kimberly-Clark, Danone, Cisco and many more using Craft.io, we pride ourselves in providing them the tools they need so they can become better at what they love doing–building and shipping great products. At Craft.io we work hard but try not to take ourselves too seriously. We are highly adaptable and constantly evolving, passionate about our product, and live to consistently impress our customers. Our work environment is dynamic, innovative and fun, backed by a solid product, strong leadership, and a well-funded future.


About the Product Marketing Lead role

We’re looking for an experienced product marketer, a veteran in creating product related content for B2B Saas companies, who will be able to create a G2M strategy and execute it. Our ideal candidate is someone who can learn our space and will lead us to dominate it.

Bottom line: if you’re a hard worker as well as a visionary, Craft.io may be the right place for you.


What will you actually do?

  • Conduct ongoing industry research to understand the competitive landscape and to stay on top of industry trends
  • Develop and implement a product marketing strategy for Craft.io 
  • Develop training materials and internal tools to regularly educate our teams on the latest products and how to position and sell them
  • Produce compelling content to enable Sales throughout the sales cycle (one-pagers, demo decks, battle cards)
  • Work closely with Product to understand upcoming features, plan and execute product launch strategies and manage the cross-functional implementation of these plans

Job requirements

  • Native-level English - MUST!
  • 2+ year experience as product marketing manager working for B2B SaaS company - MUST!
  • Familiarity with writing for enterprise software companies as target audience - an advantage
  • Familiarity with different types of writing: training materials for Sales, product guides, white papers, etc 
  • Fearlessly willing to tackle technical projects, understand new and unfamiliar systems, and learn whatever is needed to succeed in your role
  • Experience communicating with customers, internal stakeholders, and management