Content Marketing Lead

Job description

About Craft.io

Craft.io is revolutionizing the product management world with the it’s end-to-end platform for Product Management. With Craft.io you can say goodbye to your tools mess of Jira, Spreadsheet, presentations and documents and enjoy a single place where you create your product strategy and roadmaps, collect and analyze valuable customer feedback, prioritize features and tasks, write specs and monitor the work of the development teams. With thousands of product managers from companies like SAP, Kimberly-Clark, Danone, Imimobile, Technisys and many more using Craft.io, we pride ourselves in providing them the tools they need so they can become better at what they love doing–building and shipping great products. At Craft.io we work hard but try not to take ourselves too seriously. We are highly adaptable and constantly evolving, passionate about our product, and live to consistently impress our customers. Our work environment is dynamic, innovative and fun, backed by a solid product, strong leadership, and a well-funded future.


About the Content Marketing Lead role

We’re looking for an experienced content writer, a veteran in creating content for B2B Saas companies, who will be able to create content and execute a marketing penetration strategy. Our ideal candidate is someone who can write effective copy for our product and marketing materials, and also develop strategy and manage freelance content writers.

Bottom line: if you’re a hard worker as well as a visionary, Craft.io may be the right place for you.


What will you actually do?

  • Own all Craft.io content and marketing materials
  • Manage content publication cycles including graphic designers, writers, and web developers.
  • Play a key role in the Craft.io branding process and positioning.
  • Become an expert in the Product Management software space. Know our competitors and learn where we can beat them.
  • Develop and implement a content strategy for Craft.io - both inbound and outbound channels.
  • Take initiative and remain flexible - this is a startup after all :)

Job requirements

  • Native-level English - must have
  • 2+ years experience as Content Marketing Manager working for B2B SaaS company - must have
  • Familiarity with writing for enterprise software companies as target audience - must have
  • Familiarity with different types of writing: newsletters, customer stories, white papers, etc. 
  • Extremely organized with high attention to detail and a love for being deep in the weeds
  • Experience communicating with freelance writers, internal stakeholders, and management